CloseContact presents: Tech Blogs

Our series of blog articles about the more technical side of the Salesforce Marketing Cloud.

Even if you are already working with the Salesforce Marketing Cloud, you may still have questions about the functionalities available to you. That’s why we have a separate channel for technical blogs and the latest Salesforce Marketing Cloud releases on

Recent blog articles:

Marketing Cloud Summer ’23 Release

New features to make developers happy, useful functions for Journey Builder, updates to Intelligence reports and more …

Marketing Cloud Spring ’23 Release

Salesforce Data Cloud, Package Manager, Journey Builder and more!

Marketing Cloud Winter ’23 release

Direct data transfer from cloud storage, Digital Command Center for Slack and more …

Marketing Cloud Account Engagement Salesforce Summer 22 release

Formerly known as Pardot! Find out what’s new in Salesforce’s B2B marketing platform.

Marketing Cloud Summer 22 Release

New features for Journey Builder, Einstein and analytics, Marketing Cloud Intelligence Reports and more!

Marketing Cloud Spring 2022 release

Starting this spring, Marketing Cloud releases occur simultaniously with those of the Salesforce platform. 

Marketing Cloud October 2021 release

Apple’s Mail Privacy Protection, nieuwe features in Einstein en Journeys.

Marketing Cloud August 2021 release

News on Datorama Reports for Marketing Cloud and Package Manager and more.

Marketing Cloud June 2021 release

Find out what’s new in this release.

Marketing Cloud April 2021 release

Our summary of new features in this release.

Salesforce Marketing Cloud January 2021 release

A summary of some of the interesting new features that will be rolled out between January 30 and February 6. Read more here.

How to build an eRFM model

We show you how to use the basic principles of Recency, Frequency and Monetary Value to build a segmentation model based on email data. Read more here.

Einstein recommendations part 2: Scenarios

After the inital setup, it’s time to put Einstein’s brain to work. In this article, we explain its different uses and how to set up the workflow for each scenario.

Einstein Recommendations part 1: Artificial Intelligence in Salesforce Marketing Cloud

Behind the Einstein menu item, you will find Marketing Cloud’s built-in AI functionality that helps you find the best product, best offer or most relevant content for your customer or visitor to your website. Based on behaviour (clicks, views and purchases) Salesforce Einstein finds recommendations for individual customers in real time.

In this Tech Blog, we explain what you need to make the most of this component of Marketing Cloud and provide you with a step-by-step guide to the technical set up.

Read the whole article here on

Marketing Cloud Connect

Marketing Cloud Connect is an application that connects Salesforce Marketing Cloud with Sales, Community and Service Clouds. It gives you access to powerful Marketing Cloud tools within Sales and Service Clouds and vice-versa.
Marketing Cloud Connect helps you realise consistent branding and messaging across all channels in your organisation. This blog gives an overview of its key features.


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