From Spam to Customer 360: 1978 – 2021
Segmentation based on email data
Why and how do we measure opens and clicks?
Now available in the Salesforce AppExchange: VANEIGENS Engagement Hub
CloseContact has entered into a partnership with IQVIA Technologies, The Human Data Science Company™.
How to get your email noticed
Our series of blog articles about the more technical side of the Salesforce Marketing Cloud.
Simple solutions for complex Salesforce cross-cloud projects
We had been looking for a bigger and better office for awhile, and found one just across the street from our old one!
Effects of Corona on marketing
Salesforce Specialist Navigator Level I and II
Both agencies specialize in digital customer journey marketing
CRM-manager Arjen Veerman on Blokker’s digital transformation
It is difficult to make predictions, especially about the future
Free wifi and the GDPR
Get a complete view of the Customer Journey Many brands have focused on trying to improve specific touch points, such as the shopping basket or
Email remains the most effective commercial channel According to the fifth national email survey by Spotler (article in link available in Dutch only), Dutch consumers prefer to
The elephant in the room
Activation campaign up for a Dutch Interactive Award
How to bridge the divide between you and your customer Your brand uses all the neccessary channels to contact and keep in touch with your customers: a website,
Omnichannel shopping and smart mannequins The retail business is changing at an alarming rate.
Connecting channels for effortless engagement
Open and click rates far below average for email campaigns from e-tailers,
An invisible age group is slowly re-emerging
Brands believe they are listening to their customers. But are they really hearing them?
Your Data Protection Officer guards personal data and privacy
Blessing for humanity or ‘Judgement Day’?
4 tips and an action plan
Email still the most powerful channel
Are Einstein and Watson going to do all the thinking now?
Does the EU’s new privacy law restrict the use of A.I.?
The GDPR has come into force, are we feeling its effects yet?
Trailblazers in the Fourth Industrial Revolution Thursday, March 7th, saw the return of the Salesforce World Tour to Amsterdam. Every year, this event provides Salesforce,
The Global Review of Data-driven Marketing and Advertising 2016
Looking ahead to 2017 … and beyond
email in numbers
Campaigns have long been the rock stars of a business and now the Next Generation is here.
Smart summer campaigns
DDMA presents its yearly report on email campaigns