all articles on our blog
Salesforce World Tour Netherlands
Were we in Amsterdam or Zaandam?
Marketing Cloud Personalization
Discover the potential of personalized experiences
The Future of B2B marketing
Key focus areas for 2023 and beyond
Salesforce Accredited Professional
Guarantee for expertise
Custom Activities for Journey Builder
Add power to your Customer Journey
CloseContact presents: Tech Blogs
Our series of blog articles about the more technical side of the Salesforce Marketing Cloud.
Techgrounds IT training
Easy-access educators with a unique approach
What is a Customer Data Platform?
Relationship Management to Salesforce Data Cloud
How to choose your Marketing Cloud tools
Engagement vs Account Engagement
Salesforce Marketing Cloud Intelligence
Datorama powered insights or reporting in SFMC. Which is right for you?
Salesforce Live Netherlands 2022
Inspirational connections in Utrecht It finally happened again on June 28. A Salesforce live event in the Netherlands!
Knowledge is power: the eRFM model
Segmentation based on email data
15 years of CloseContact
From database marketing to Digital 360 and beyond
the (r)evolution of email marketing
From Spam to Customer 360:
Salesforce Partner Awards 2021/2022
CloseContact nominated for Marketing Cloud
Tracking in emails
Why and how do we measure opens and clicks?
Gmail Tabs: pros and cons of the ‘Promotions’ inbox
How to get your email noticed
Your customer stays online on holiday
Smart summer campaigns
Email boosts store visits
CRM-manager Arjen Veerman on Blokker’s digital transformation
CloseContact partners with IQVIA Technologies
CloseContact has entered into a partnership with IQVIA Technologies, The Human Data Science Company™.
WiFi tracking: spying or analytics?
Free wifi and the GDPR
New world, new opportunities?
Effects of Corona on marketing
The Salesforce Partner Navigator Program
SALESFORCE SPECIALIST NAVIGATOR LEVEL I EN II
Tasseography: marketing trends for 2020
It is difficult to make predictions, especially about the future
Customer Journey Mapping: 10 tips
Get a complete view of the Customer Journey Many brands have focused on trying to improve specific touch points, such as the shopping basket or
The Once and Future King of Marketing
Email remains the most effective commercial channel According to the fifth national email survey by Spotler (article in link available in Dutch only), Dutch consumers prefer to
The customer journey is misrepresented
Misinterpretation of the customer journey is the elephant in the room
KLM “Earn your stripes” nominated
Activation campaign up for a Dutch Interactive Award
Jump the Engagement Gap
How to bridge the divide between you and your customer Your brand uses all the neccessary channels to contact and keep in touch with your customers: a website,
CloseContact has moved
We had been looking for a bigger and better office for a while, and found one just across the street from our old one!
Can technology save the high street?
Omnichannel shopping and smart mannequins The retail business is changing at an alarming rate.
Ambient User Experience in practice
Connecting channels for effortless engagement
As old as you feel, 50-plus marketing
An invisible age group is slowly re-emerging
Are you listening? Are you hearing?
Brands believe they are listening to their customers. But are they really hearing them?
A fair and perfect knight
Your Data Protection Officer guards personal data and privacy
Artificial Intelligence and machine learning
Blessing for humanity or ‘Judgement Day’?
Web stores could do better at marketing
Open and click rates far below average for email campaigns from e-tailers
Is your webstore future-proof?
4 tips and an action plan
A.I. for marketing: how it works
Are Einstein and Watson going to do all the thinking now?
Digital Marketing and the GDPR
Does the EU’s new privacy law restrict the use of A.I.?
The GDPR has come into force, are we feeling its effects yet?
Salesforce World Tour 2019
Trailblazers in the Fourth Industrial Revolution Thursday, March 7th, saw the return of the Salesforce World Tour to Amsterdam. Every year, this event provides Salesforce,
DDMA National email Benchmark 2019
Email still the most powerful channel
Data-driven marketing in 2017
Looking ahead to 2017 … and beyond
the DDMA Dutch email benchmark 2017
email in numbers
The Campaign Supernova is here
Campaigns have long been the rock stars of a business and now the Next Generation is here.