SALESFORCE Marketing cloud

What is Salesforce Marketing cloud?

Salesforce Marketing Cloud is a powerful digital marketing platform that lets you get the most out of every interaction with your customer. Through personalized, relevant and consistent communication on all your channels, and an optimized customer journey, you will create the ultimate brand experience. What’s more: the platform comes with inbuilt powerful Artificial Intelligence in the form of Salesforce Einstein. It gives you recommendations for content and personalisation and predicts who will open and read your email, helps with segmentation and finds new audiences for your campaigns. With Salesforce Marketing Cloud you are able to deliver the right message to the right audience on their preferred channel at exactly the right time.

Read more about how we make Salesforce Marketing Cloud work for our clients like KLM, Blokker, Luminus, VSO and Naturalis in our cases.

A wide range of powerful tools are at your disposal in Marketing Cloud:

Marketing Cloud Engagement

All the tools you need to build engaging journeys and create dynamic and always relevant messages for all your channels. Use the drag & drop interface to simply create reusable and shareable content. Segment your audiences and automate sends. Determine optimal send time, most engaging content and next best actions with built-in AI. Analyze the results of your campaigns to optimise them and make them even more engaging.(incorporates Email Studio, Journey Builder and Mobile Studio)

Marketing Cloud Account Engagement

Formerly known as Pardot. Connects your Marketing to your Sales with a complete set of tools to fill your sales funnel. You can score leads and prospects with automated lead scoring and grading, and accelerate the path to conversion with targeted and relevant campaigns. Discover where your prospects and leads are and what interests them. Create landing pages, forms and engaging campaigns. Analyse every step and effortlessly report on the ROI of your marketing. 

Salesforce Data Cloud

Capture and unify all data, from anywhere, in a Customer Data Platform. A unique ID identifies records in all interactions, across all channels. Create a unified profile by connecting identities, engagement data, customer orders, loyalty, marketing journeys and privacy management. This provides your organization with a single source of truth for customer data. With Salesforce Data Cloud, Salesforce provides a CDP that can process data in real-time, so your information is always up-to-date.


Marketing Cloud Intelligence

The analytics tool created by and for marketers. Powered by Datorama. A standalone platform where you collect your marketing data from all different sources through an extensive library of connectors. If you work with an extensive MarTech stack, Marketing Cloud Intelligence processes data from all your different sources into one customised data model. Easily create and share reports and branded dashboards outside Marketing Cloud, and across your organization.

Marketing Cloud Personalization

Formerly Interaction Studio, a leading real-time personalization and interaction management solution. Connects online experiences with offline ones. Gives your customers a consistent experience with relevant and timely communications no matter the channel. A/B test algorithms and experiences on any channel. Interaction Studio’s Einstein powered AI will help you deliver personalized experiences at any point in their cross-channel journey.

Marketing Cloud Advertising

Formerly Advertising Studio. Marketing Cloud Advertising combines data from your CRM, email and mobile contacts to identify audiences. This makes it easy to create segments and lookalike audiences for your campaigns on all channels. Use Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, or Audience Studio to engage with customers. Find new prospects with lookalikes, and re-engage inactive users within the customer journey across digital advertising.


Curious about the most powerful platform for data-driven marketing? Fill out the contact form and ask us any questions you have about marketing automation. Our experts are always happy arrange a tailor-made demo of Marketing Cloud for you.


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