SALESFORCE Marketing cloud
Salesforce Marketing Cloud is a powerful digital marketing platform that lets you get the most out of every interaction with your customer. Through personalized, relevant and consistent communication on all your channels, and an optimized customer journey, you will create the ultimate brand experience. What’s more: the platform comes with inbuilt powerful Artificial Intelligence in the form of Salesforce Einstein. This gives recommendations for content and personalisation and predicts who will open and read your email. It helps with segmentation and finds new audiences for your campaigns. Einstein Vision finds your images and logos in social media posts, even if your brand is not mentioned in the text. With Salesforce Marketing Cloud you are able to deliver the right message to the right audience on their preferred channel at exactly the right time.
A wide range of powerful tools are at your disposal in Marketing Cloud:
Create emails with dynamic and always relevant content, segment your audiences, automate sends and determine the optimal send time with AI. You can do all this in the user-friendly drag-and-drop interface. Analyze how your emails perform, and use the data from the tracking dashboard to make your next email even more engaging.
Capture and unify data from anywhere. Match data to a person, create a common ID and build a single source of truth for all your interactions. Understand your audience across your organization. Create a unified customer profile by connecting identities, engagement data, customer orders, loyalty, marketing journeys and privacy management.
Online touchpoints are email, your website, social media or mobile apps. Offline, you communicate with your customer through a call center or in a shop. Connect all your channels to gain insights on each separate customer. Interaction Studio’s built-in AI will help you deliver personalized experiences at any point in their cross-channel journey.
Datorama enables you to collect all your marketing data into one platform. It standardizes data collected from multiple different sources into a customized data model, connecting and unifying all of your platforms, tools, and reports in one place. This model can be used for analysis, reports and branded dashboards.
Pardot is a complete set of tools for B2B marketing. They help you fill your sales funnel, score leads and prospects and accelerate the path to conversion. Create landing pages and forms and set up engaging campaigns. Analyse every step and effortlessly report on the ROI of your marketing. Learn more about Pardot here.
Curious about the most powerful platform for data-driven marketing? Fill out the contact form and ask us any questions you have about marketing automation. Our experts are always happy arrange a tailor-made demo of Marketing Cloud for you.