Pardot is a Salesforce application specifically designed for B2B marketing automation. Pardot gives marketing and sales departments a range of powerful tools to use data to automate your marketing, generate more and better leads, and calculate your marketing ROI. Discover where your prospects and leads are and what interests them. With this knowledge, you can develop journeys and campaigns to deliver the right message at the right moment on the right channel. Automated lead scoring and grading ensures your sales department only gets assigned the most valuable and hottest leads to close the deal. Pardot Reports analyse all your marketing actions and show your ROI.


Accelerate and optimize the road from prospect to lead to client. You can automatically send emails and other messages based on triggers like time, engagement, and custom parameters. Pardot scores leads automatically and makes it easy to segment and personalize your campaigns with dynamic content.

Campaign tools

Pardot comes with tools to create forms, landing pages, emails and social messages. Use data to personalize your interactions with leads, display targeted offers, and seamlessly develop and adapt nurturing paths as you uncover new information.


Integrate SEM and SEO programs to determine ROI. Check the health of your funnel to see where opportunities are stuck and get them moving again. Tie individual closed leads back to specific marketing efforts and analyze campaign success by channel.

Built in AI

Einstein AI helps you with all these tasks. It combines data from many sources to advise on next best actions and analyses your campaigns to discover what gets results.
Want to know more about Pardot? Contact us for more information or to book a free demo.

Are you more B2C oriented, with lots of target audience interactions, a high data volume and complex multichannel marketing? You might be interested in Salesforce Marketing Cloud.