Marketing Cloud Account Engagement (formerly Pardot)


what is Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement (formerly known as Pardot) is a platform specifically designed for B2B marketing automation. It integrates with Sales Cloud and gives marketing and sales departments a range of powerful tools to automate marketing, generate more and better leads, and calculate marketing ROI.

Discover where your prospects and leads are and what interests them. With this knowledge, you can develop journeys and campaigns to deliver the right message at the right moment on the right channel.

Automated lead scoring and grading ensures your sales department only gets assigned the most valuable and hottest leads to close the deal. The built-in Reports tool helps you to analyse all your marketing actions and makes it easy to calculate and justify your ROI.

Read more about how we implemented Marketing Cloud Account Intelligence for Webfleet Solutions here.


Accelerate and optimize the road from prospect to lead to client. You can send emails and other messages based on triggers like time, engagement, and custom parameters. Marketing Cloud Account Engagement automatically scores leadsĀ  and makes it easy to segment and personalize your campaigns with dynamic content.

Campaign tools

Marketing Cloud Account Engagement comes with tools to create forms, landing pages, emails and social messages in a user-friendly, no-code interface. Use data to personalize your interactions with leads, display targeted offers, and seamlessly develop and adapt nurturing paths as you uncover new information.


Integrate SEM and SEO programs to determine ROI. Check the health of your funnel to see where opportunities are stuck and get them moving again. Tie individual closed leads back to specific marketing efforts and analyze campaign success by channel.

Built-in AI

Einstein AI helps you with all these tasks. It combines data from many sources to advise on next best actions and analyses your campaigns to discover what gets results.
Want to learn more about how Marketing Cloud Account Engagement can work for you? Contact us for more information or to book a free demo.

Are you more B2C oriented, with lots of target audience interactions, a high data volume and complex multichannel marketing? You might be interested in Salesforce Marketing Cloud.


Curious about the most powerful platform for data-driven lead scoring and marketing? Fill out the contact form and ask us any questions you have. Our experts are always happy arrange a tailor-made demo of Pardot for you.


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