CloseContact helped VSO Netherlands organise its data, and created content assets such as Cloudpages and email templates in the Salesforce Marketing Cloud.

VSO aims to end world poverty. They connect people for the purpose of sharing experience and skills. They operate in the fields of education, health care and secure livelihood. VSO believes people can change the world, if they look beyond borders. Knowledge is their most powerful instrument. Around 100 skilled experts work on behalf of VSO, in more than twenty countries in Africa and Asia .

Activating the Salesforce Marketing Cloud platform and setting up content, data and customer journeys in a way that is user-friendly for VSO Netherlands and it’s marketers. We also set up an onboarding journey, aimed at informing donors about VSO Netherlands’ activities, to bond with and retain loyal donors..

We developed a new Master Data Layer where marketers can build their own filters for audiences and campaigns. We also created all standard assets, such as email templates in Content Builder, performed an IP-warming and set up the Business Unit. Additionally, we set up an onboarding journey and automated it in Automation Studio. CloseContact trains VSO employees in the use of Salesforce Marketing Cloud and offers daily support.

Client: VSO

online: WWW.VSO.NL