all articles on our blog
CloseContact presents: Tech Blogs
Our series of blog articles about the more technical side of the Salesforce Marketing Cloud.
Salesforce Marketing Cloud Intelligence
Datorama powered insights or reporting in SFMC. Which is right for you?
Salesforce Live Netherlands 2022
Inspirational connections in Utrecht It finally happened again on June 28. A Salesforce live event in the Netherlands!
CloseContact partners with IQVIA Technologies
CloseContact has entered into a partnership with IQVIA Technologies, The Human Data Science Company™.
Tasseography: marketing trends for 2020
It is difficult to make predictions, especially about the future
Customer Journey Mapping: 10 tips
Get a complete view of the Customer Journey Many brands have focused on trying to improve specific touch points, such as the shopping basket or
The Once and Future King of Marketing
Email remains the most effective commercial channel According to the fifth national email survey by Spotler (article in link available in Dutch only), Dutch consumers prefer to
The customer journey is misrepresented
Misinterpretation of the customer journey is the elephant in the room
Jump the Engagement Gap
How to bridge the divide between you and your customer Your brand uses all the neccessary channels to contact and keep in touch with your customers: a website,
CloseContact has moved
We had been looking for a bigger and better office for a while, and found one just across the street from our old one!
Can technology save the high street?
Omnichannel shopping and smart mannequins The retail business is changing at an alarming rate.
Are you listening? Are you hearing?
Brands believe they are listening to their customers. But are they really hearing them?
Web stores could do better at marketing
Open and click rates far below average for email campaigns from e-tailers
A.I. for marketing: how it works
Are Einstein and Watson going to do all the thinking now?
Salesforce World Tour 2019
Trailblazers in the Fourth Industrial Revolution Thursday, March 7th, saw the return of the Salesforce World Tour to Amsterdam. Every year, this event provides Salesforce,
The Campaign Supernova is here
Campaigns have long been the rock stars of a business and now the Next Generation is here.
